IRL FLAGSHIP HÀ NỘI

Located between the vibrant Hàng Đẫy Stadium and the quiet Văn Miếu – Quốc Tử Giám, SEESON’s Hanoi flagship is housed in a 1970s residence, where uncovered layers of old brick and stone foundations reveal the depth of the building’s past. The space unfolds around a centr/al garden, extended from the original lightwell, linking four main areas—Showroom, Refraction Lab, Waiting Area, and Courtyard—through a narrow corridor designed to channel natural light and air. More than a retail destination, the flagship offers a rare moment of stillness in the heart of Hanoi. Materials are left raw and honest: hand-scraped walls, natural wood floors, and subtle touches of traditional Dó paper and Đông Hồ paintings, seamlessly weaving Vietnamese heritage into the architectural narrative.